Guerrilla Girls Rebranding
This is the poster collection from my thesis. It is a rebranding of the Guerrilla Girls for the modern day. Their foray into the new feminist movement begins with Troop Talk '17: a conference and talk series.
The posters move from collage to collage and illustration to exclusively illustration. This works as a timeline
through the various waves of feminism. Each poster represents a different event at Troop Talk '17,
the Guerrilla Girls' new conference.
through the various waves of feminism. Each poster represents a different event at Troop Talk '17,
the Guerrilla Girls' new conference.
The first talk, Sea of Change, references the 1st wave of feminism. I represented the unity and consensus among the women of the 1st wave with a massive paper cut illustration in the center of the poster. The illustration consists of icons, important people and even anti-suffragette figures as one group, as one movement.
The second poster reflects the attitude and practice of Guerrilla activism in the 2nd wave of feminism. It was inspired by snipe posters in Manhattan and the intense layering of one poster on top of the other.
The 3rd poster reflects the 3rd and 4th wave of feminism. It acts as a timeline throughout all the various waves. Each square represents a different event or famous iconic figure. The illustrations are done in an iconographic style to represent the modern digital space. It moves to the present where the Guerrilla Girls' will be holding Troop Talk '17.
Ideally, when you sign up for Troop Talk '17, you would receive this promotional book in the mail. The book acts as a guide to the conference as well as a declaration of the Guerrilla Girls' new mission statement. Iconographic gorillas are scattered through the book for added humor. In the package you can also find your tickets, ID badge and buttons. The book is 5" x 8" so it can be easily carried throughout the event.
