Crewcuts Knockdown Packaging
This project required us to create a knockdown packaging system for retail. I chose J.crew kids which is also known as Crewcuts. The packages were meant for young kids clothing and accessories with an illustration style I felt fit the Crewcuts brand.
The aim for this project was to design packages that both children, and their parents would love to play with. Inspired by superhero comics, each package reveals something to be enjoyed.
The larger clothing box has an illustrated city on the inside, to use as the backdrop for creating action-packed stories. The characters in these stories are the Crewcuts superhero box, with her secret identity,
and the not-so-scary monster box. If you turn him around there’s buildings, so he can blend in
with the backdrop when he’s not terrorizing the town.
and the not-so-scary monster box. If you turn him around there’s buildings, so he can blend in
with the backdrop when he’s not terrorizing the town.
Flat vector illustration of the city